About

Founded by husband-and-wife duo Thomas and Jeniece Dortch, Prime Theory Wellness was born from our personal journey of wellness, grief, recovery, and reconnection. As a Black family navigating life, healing, and entrepreneurship, we realized we weren’t alone in craving something more: more depth, more joy, more alignment.

This started as our healing — now it’s our offering.

Dortch Family

Our Journey Together

At Prime Theory Wellness, we believe in the power of shared experiences to foster connection and healing. Our founders embarked on a journey to create a space where cultural healing and community come first. We are dedicated to exploring the rich traditions of our target locations, embodying values that honor the spirit of every community we engage with. Through our travel and wellness offerings, we strive to promote understanding, empathy, and cultural appreciation.